About Us

TWO FRIENDS WITH BIG HEARTS AND A PASSION FOR JIU JITSU

The genesis of Heel Hookers Intl® was sudden and intense much like it’s Jiu Jitsu submission namesake. Heel Hookers Intl® is a Jiu Jitsu lifestyle brand dedicated to providing the highest quality training gear and the best looking apparel.  But we won't settle there. Our goal is to massively impact the sport and industry, helping it grow to levels never seen before. Everything from the quality of our apparel, to the proprietary 4-way stretch, active drying, antimicrobial poly-blend used in our fight-wear is meant to give our customers the very best product possible. We will constantly evolve, create, and innovate providing you with the very best the market has to offer.

MORE THAN A JIU JITSU BRAND

Heel Hookers Intl is more than Jiu Jitsu brand.  From the beginning, we set out to help harness the energy and compassion of our community and beyond for the benefit of those in need.  We started off with an absolutely astounding campaign which raised $40,000 for WIRES Australian Wildlife Rescue efforts.  We've set the bar high for ourselves but if there is one thing Jiu Jitsu teaches you its to never give up.